Updated at: 2024/10/16
PulseDX offers three primary diagnostic functions designed to comprehensively assess and optimize the performance of your website, with each function focusing on different key areas:
Item Description Try Now User Experience Diagnostics This feature uses Google Lighthouse metrics to evaluate your site's user experience performance in different regions. Since Google includes user experience in its core search engine evaluation criteria, a good user experience is critical to improving your site's ranking in search results. This diagnostic helps you identify and improve various factors that can affect the user experience.
For more information, see [User Experience Diagnostics].User Experience Diagnostics Now Page Speed Diagnostics This feature focuses on measuring your website's loading speed in different regions across the globe. Fast page loading speed is key to providing a good user experience. Our diagnostics provide several key data points, including "First Contentful Paint", "Largest Contentful Paint", and "Time to Interactive". Longer wait times for the first two items can lead to higher user drop-off rates, especially for "First Contentful Paint", which is data that your website cannot measure on its own. Therefore, this data is crucial for optimizing website speed and improving customer experience.
For more information, see [Page Speed Diagnostics].Page Speed Diagnostics Now Keyword Ranking Diagnostics This feature analyzes your website's ranking for specific keywords in different regions. Since users in different regions may have different search trends and intentions, the search results for the same keyword may vary across regions. Through this diagnostic, you can gain insights into your website's actual competitiveness in the global market and optimize your keyword strategy based on competitive opportunity analysis.
For more information, see [Keyword Ranking Diagnostics].Keyword Ranking Diagnostics Now Combined, these three diagnostic features help you:
- Gain a comprehensive understanding of your website performance.
- Optimize your website for user experience, page speed, and keyword rankings.
- Develop a long-term solution for website optimization with continuous tracking.
PulseDX is committed to empowering you with the insights you need to succeed in the global marketplace.
We currently accept credit cards as our primary form of payment and support all major credit card brands, including but not limited to Visa, MasterCard and American Express. This policy is designed to provide you with a convenient and fast payment experience.
If you encounter any problems during the payment process or need more information about payment methods, please feel free to contact us. We will do our best to answer your questions and assist you in resolving any related issues.
Yes, you can cancel your diagnostic quota subscription at any time, and you can also directly subscribe to a new diagnostic quota.
However, once you complete the subscription and the payment is successful, our system will automatically process and add the current diagnostic quotato your account. Due to the automation and immediacy of this process, we are unable to cancel the generated diagnostic quota. This means that once the subscription is canceled, the current generated diagnostic quota cannot be revoked or refunded.
If you have any questions or special circumstances regarding the diagnostic quota subscription, please do not hesitate to contact us immediately. You can submit your request through our customer service system, and we will do our best to provide you with relevant assistance and solutions. Although the generated diagnostic quota subscription cannot be revoked and refunded, we are still committed to ensuring your satisfaction and will do our best to help you resolve any issues.
You do not need to worry about the expiration of your purchased quota. We will keep any diagnostic quota you purchase until you use them all. This means that your diagnostic quota will not disappear or diminish before you use them.
We encourage users to fully utilize their purchased diagnostic quota to maximize the value of our services. To manage your diagnostic quota more effectively, we recommend that you regularly check the remaining quota in your account. This not only helps you avoid wasting unused quota, but also ensures that you always have enough quota to meet your site's diagnostic needs. It also gives you the flexibility to schedule the frequency and timing of diagnostics based on your site's actual situation.
Our "Diagnostic Quota" calculation method is based on the resource usage required for each test condition. Specifically, the minimum unit for each test condition quota is 1 credit. Currently, different diagnostic functions and test conditions will consume different quotas:
- User Experience Diagnostic: One test condition will use 1 credit of Diagnostic Quota.
- Page Speed Diagnostic: One test condition will use 1 credit of Diagnostic Quota.
- Keyword Ranking Diagnostic: One test condition will use 2 credits of Diagnostic Quota.
Different test conditions require different servers to run the corresponding reports, so the number of test conditions you choose directly affects your quota usage.
To help you better understand how diagnostic quota are calculated, here are some examples of common diagnostic items and a demonstration of the corresponding diagnostic quota usage:
Item Diagnostic Conditions Quota Consumption Page Speed (Unit: 1 credit) 1 Device x 1 Region x 1 Webpage 1 credit User Experience (Unit: 1 credit) 1 Device x 1 Region x 1 Webpage 1 credit Keyword Ranking (Unit: 2 credits) 1 Device x 1 Region x 1 Webpage x 1 Keyword 2 credits Page Speed (Unit: 1 credit) 1 Device x 3 Regions x 2 Webpages 6 credits User Experience (Unit: 1 credit) 2 Devices x 5 Regions x 1 Webpage 10 credits Keyword Ranking (Unit: 2 credits) 1 Device x 8 Regions x 2 Webpages x 5 Keywords 160 credits Total 180 credits
This calculation method ensures fair allocation of resources and helps you manage your diagnostic quota effectively.
In our system, we only keep complete diagnostic reports of the lastest tests in a 12-month period for you to review and analyze at any time. This includes detailed diagnostic data and results, allowing you to easily track changes in your website's performance. Although only the most recent 12-month reports are stored in their entirety, rest assured that all historical data from your diagnostic results is continuously maintained. This data is used to create trend graphs to help you analyze and compare website performance over time.
To ensure that you are always aware of the latest status of your website, we recommend that you regularly run diagnostics on important web pages. This not only provides an immediate assessment of performance, but also helps to identify and resolve potential problems quickly, keeping your site in optimal condition.
All your purchase transactions are processed through the Stripe platform, so your billing information is stored on it. You can easily view and manage this information. To view and download your billing information, please log in to our system and click on the "Payment Records" option. You can view all your billing records and download the associated commercial invoices. This feature allows you to track and manage your financial information at any time, ensuring that your accounts are transparent and accurate.
The differences in diagnostic scores you mention are primarily due to differences in testing location and environment. The Google Lighthouse diagnostic process we use is provided directly by Google and is conducted based on the region you specify. This means that our tests are run on local servers in the region you select to provide data that is as close as possible to the actual local environment.
Meanwhile, Google's own User Experience diagnostic is typically conducted in one of our global data centers. If the diagnostic location you specify is not where these data centers are located, Google's tests may need to be run across countries or regions. This may result in diagnostic results that do not accurately reflect your local network environment and user experience.
Therefore, when comparing our diagnostic results to those of Google Lighthouse, it is important to consider not only the differences in diagnostic locations and conditions, but also that different sites may respond differently to requests from various sources. This variation in response strategy to the source of the request can affect the diagnostic results.
The average keyword ranking data is obtained by using incognito mode in browsers on local servers. The system accesses the local search engine, performs actual searches based on the keywords you specify, and then extracts and analyzes the top 50 links from the organic search results. These links include web pages, images, videos, etc., but do not include advertising links.
We determine your site's actual ranking in the local search engine based on the order in which your site appears among these links. If your site appears multiple times within the top 50 links, the system uses the highest-ranking position as the basis for that keyword's ranking. Finally, the system calculates the average ranking based on the ranking data obtained in each region.
The "average monthly search volume" refers to the average number of searches for a specific keyword within a selected time, region, and search network setting, with data provided by Google Keyword Planner. This data is calculated based on the range of months you select and provides an analysis of Google search trends and popularity for keywords in specific time periods and locations. Currently, the data we provide is based on the average of the last 12 months, which helps you better understand and evaluate the long-term performance of keywords.
This data is invaluable for understanding overall search trends for specific keywords over the past year, helping you make more informed content marketing decisions. By analyzing trends, you can more accurately target your audience and adjust your SEO strategies as the market changes.
The "keyword competition" refers to the level of competition for a keyword in terms of ad placements. This metric varies based on the region selected and the targets specified within the search network, with data provided by the Google Keyword Planner. The level of competition is determined by the number of advertisers bidding on the keyword on Google. Competition levels range from 1 to 100, with 100 being the highest level of competition. If there is insufficient data, a dash (-) is displayed.
"Keyword competitive opportunities" are determined through data analysis performed on local server computers running actual keyword searches. The system collects organic search results and uses Google's Big Data tools for in-depth data analysis. We perform a comprehensive opportunity assessment based on several factors, including your site's ranking position for specific keywords in that region and average monthly search volume.
If the competitive opportunity score is "Good", it means that your site has a high chance of gaining traffic for the specified keyword in that region. If it is marked "Needs Improvement", it indicates that your site has about a fifty percent chance of gaining traffic. If it is marked as "Poor", it means that your website is unlikely to gain traffic in that region.
You can optimize your keyword strategy based on the competition opportunity score and related competition level data to increase potential opportunities in the local market. It is important to note that even if a keyword is rated as having a good opportunity in a region, the search volume is exceptionally low, it could mean that the keyword is not popular in that area or is rarely used by other websites. In such cases, your website may be one of the few or the only one optimized for that keyword. Therefore, it's recommended that you further analyze the actual search volume and market potential of the keyword or consider switching to more competitive and traffic-potential keywords.
[Note 1] Please note that whether search users are willing to click on a link and visit your site depends on your site's content planning and the titles and descriptions in Google search results. High-quality content and attractive titles and descriptions are key factors in encouraging search users to click. Therefore, you should pay special attention to these elements when optimizing your website to improve its attractiveness and user experience.
"Search Competition Status" reflects the level of competition a specific keyword faces within the actual search results in each region. This analysis considers many competitive conditions, such as the frequency of keyword searches, the quality and quantity of related web pages, and the influence of other competing websites. Through this comprehensive assessment, we can provide you with in-depth insights to help you understand the true competitive landscape of the keyword in the local market.
This data is critical to developing effective keyword optimization strategies. Not only will it help you identify which keywords are more competitive in the local market, but it will also guide you on how to adjust your website content to improve your search rankings. In summary, Search Competition Status is an important reference tool that helps you better understand market dynamics and formulate more effective SEO strategies.
- Average monthly search volume:
The "average monthly search volume" shows the average number of searches for a keyword and its close variants on Google, based on the selected range of months, as well as regional and search network settings. The current range is the average over the last 12 months. This data is invaluable for understanding overall search trends for a given keyword over the past year. It can help you make more informed marketing and content strategy decisions. By analyzing these trends, you can more accurately target your audience and adjust your SEO strategy as the market changes.- Keyword Competition Level:
The "keyword competition level" refers to the level of competition for a keyword in the context of advertising, and this metric can vary based on the region selected and the goals set within the search network. The level of competition is determined by the number of advertisers bidding on the keyword on Google. The level of competition is scaled from 1 to 100, with 100 being the highest level of competition. If there is insufficient data, a dash (-) is displayed. (Data source: Google Keyword Planner)- Keyword Total Competitive Pages:
The "Keyword Total Competition Pages" refers to the total number of search results pages obtained when performing a Google search for your selected keyword in a specific region. This number accurately reflects the web page coverage and competitive intensity of search results for that keyword in each geography.
This data can help you understand the volume of search results for specific keywords in different geographies, allowing you to assess the online visibility and level of competition for those keywords in different geographies. For example, if a keyword has a high number of search results pages in one region, it may indicate that the keyword is highly competitive in that region. Conversely, if there are fewer search results pages, it may indicate that the competition for that keyword in that region is low.
Understanding "keyword total competitive pages" can help you more accurately formulate SEO and content strategies that are optimized for market conditions in different regions.- Your Keyword Indexed Pages:
The "keyword indexed pages" refers to the number of web pages from your website that are related to your selected keyword and have been indexed by the Google search engine when searched in a specified region. This figure reflects the visibility and exposure opportunities of your website's pages for a specific keyword in that region.- Total indexed pages of your site:
Your website's "total indexed pages" refers to the total number of pages from your website that have been indexed by the Google search engine in a specific region. This number indicates the state of your website's page indexing in the local area and reflects the visibility and relevance of your website's pages for specific keywords in that region.
Understanding "your keyword indexed pages" is helpful in evaluating the effectiveness of your website's search engine optimization (SEO) for specific keywords in the local market. If your site has many pages related to a specific keyword, it may mean it has a higher chance of being found in search results for that keyword. Conversely, if there are fewer related pages, it may indicate a need to further optimize your site's content to improve relevance for that keyword.- Local Keyword Ranking:
"Local Keyword Ranking" refers to the actual position of your website within the top 50 search results (excluding keyword advertising links) on Google for your selected keyword in a specific region. This number accurately reflects the actual search ranking results for that keyword in that specific area.
This ranking information is crucial for understanding the effectiveness of your website's search engine optimization (SEO) for specific keywords in a particular region. A high ranking usually means that your website has greater visibility in related search results, which is essential for attracting more visitors. Conversely, a low ranking may indicate the need for further optimization of your website content and SEO strategies to improve your position in search results.
Overall, Local Keyword Ranking is a key metric for evaluating and optimizing your website's SEO performance, helping you to better target and attract your desired audience.- Competing Domains Count:
The "Competing Domains Count" refers to the total number of different websites or domains that appear in the top 50 actual search results (excluding keyword advertising links) on Google for your selected keyword in a specific region. This number gives you a concrete number of websites or domains that are competing with your site for the same keyword in that region.
Understanding the number of competing domains will help you assess the level of market competition for specific keywords. If the number of competing domains for a keyword is high, it may indicate that the keyword is saturated and competitive in the local market. Such information is crucial for developing effective SEO and content strategies, helping you to position and optimize your website to stand out.
In summary, Competing Domains Count provides an important perspective to help you understand the competitive landscape for your website for specific keywords and guide you on how to position and optimize in the marketplace more effectively.
In keyword analysis, "Similar Search Terms" and "Search Intent Terms" are critical components that increase the depth and effectiveness of SEO strategies by aligning content with the search behaviors and preferences of users within a specific region.
- Similar Search Terms
"Similar Search Terms" are keywords or phrases that the Google search engine, based on local search trends and user behavior, suggests are related to your selected keyword when searching in a specific region. These recommended terms reflect local users' search interest in topics similar or related to your primary keyword and serve as a basis for understanding local market search habits and trends.
By exploring Similar Search Terms, you can uncover other popular terms associated with your primary keyword, which is invaluable for expanding your SEO and content strategies. For example, this insight can guide you to include these related terms when creating content, thereby increasing your site's visibility for these related searches. In addition, this information can reveal new market opportunities and help you adapt to changes in the local market.
In summary, Similar Search Terms is a valuable resource for gaining insight into and addressing local market keyword trends, enabling you to effectively optimize your online marketing strategy.- Search Intent Terms
"Search Intent Terms" are advanced filter terms recommended by the Google search engine based on local user search trends and intent when performing a Google search for your selected keyword in a particular region. These terms are determined based on user search behavior and the context of search results, and reflect the specific search intentions and expected goals of local users for that keyword.
Understanding Search Intent Terms is critical to gaining deep insight into your target audience. They can reveal the real purpose behind users' searches for specific keywords, whether it's to find information, make a purchase, or find a specific service. These insights can help you better tailor your website content and SEO strategies to meet users' specific needs, thereby improving user experience and conversion rates.
In summary, Search Intent Terms are the key to understanding and meeting user needs. They provide a window through which you can better understand and adapt to local market search trends and potential opportunities.
If the diagnostic results for your website or webpage are marked as "Needs Improvement" or "Poor", this indicates that your site needs to be optimized in certain key areas. Here are some steps and recommendations for addressing these issues:
- Read the report in detail:
Carefully review each part of the diagnostic report, especially the areas marked "Needs Improvement" or "Poor". Understand the specific explanations provided for the problems and discuss them with site personnel to confirm their existence.- Set priorities:
Based on the diagnostic results, decide which issues need urgent attention. Typically, issues that have the greatest impact on user experience and site performance should be prioritized.- Develop an improvement plan:
Formulate a detailed improvement plan based on the recommendations in the diagnostic report. This plan may include optimizing site content, improving web design, improving page load speed, or adjusting your SEO strategy.- Implement and monitor progress:
Implement the improvement plan and test your site regularly to monitor the effectiveness of the improvements. This may take time and ongoing effort.- Seek professional advice:
If you are unsure about how to improve the diagnostic results or need professional guidance, consider hiring an SEO expert or web development specialist.Keep in mind that website optimization is an ongoing process. As search engine algorithms update and site content changes, you may need to continually adjust and update your strategy.
If you receive a "Network Connection Timeout" alert during site diagnostics, it means that the system could not complete the connection to your site or a comparison site within the specified time. This situation can occur for several reasons, here are some common ones:
- Slow website response:
Your website or comparison site failed to complete the initial connection response within 1 minute.- Local network environment problems:
The local host performing the diagnostic may not be able to successfully connect to your site due to abnormal network conditions.- Connection rejected by the Web site:
Your site or the comparison site rejected the connection request during the diagnostic period.- Problems with Google's diagnostic tools:
Google's diagnostic tools may temporarily experience anomalies that interfere with the diagnostic process.- Diagnostics schedule overload:
The current diagnostic system schedule may be too busy, reaching the scheduling limit.In the above situations, we recommend that you first ensure that the site you are trying to diagnose can connect normally. For other reasons, you might want to wait a while before retrying diagnostics to avoid putting additional load on the website host. Rest assured that except for problems with the site itself, the rest are usually temporary. Waiting some time before retrying the diagnostic should work normally.
When performing User Experience Diagnostics and Page Speed Diagnostics, we find that there can be different results even within the same region. The appearance of these differences is the result of a combination of factors, including but not limited to the following:
- Variability of the local network environment:
This includes variations in remaining bandwidth capacity within the region, differences in routing configurations between different Internet Service Providers (ISPs), response times to Content Delivery Network (CDN) endpoints, etc. These factors can have a significant impact on diagnostic results.- Website Server Response Time:
This includes factors related to the website itself, such as DNS resolution time and the speed at which the server processes requests. These directly affect the loading speed of the website.- External factors:
Such as the plugins used by the website, CDN transfer speeds affected by the local network environment, loading times for large files, delays in downloading JavaScript or CSS files due to network conditions, etc., all of which can affect performance testing.In order to obtain more accurate and stable diagnostic results, the following measures are recommended:
- Multi-location, multi-time point testing:
Perform multiple tests at different locations and over different time periods to obtain comprehensive performance data.- Average data analysis:
Evaluate the overall performance of the site by analyzing the average data from multiple tests.- Professional Consulting:
If the diagnostic results are consistently unsatisfactory, it is advisable to contact the website development and maintenance team to jointly analyze the root cause of the problem and take appropriate optimization measures.Such comprehensive and detailed analysis and adjustments can effectively improve website performance and user experience in different regions.
Any diagnostic report link will automatically expire after 60 days, and expired report links will display information such as the page has expired.
Anyone who knows the link path can view the report directly without registering or logging into PulseDX.