User Experience Performance Single Region Diagnostic Results

Webpage: https://us.ash.com

Device: Desktop Computer

Region: United States West (Oregon)

Single Region Score

53
Page Performance Needs Improvement
A total of 20 improvements can achieve a higher score
Image elements do not have `[alt]` attributes

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute].

Third parties

Third party code can significantly impact load performance. [Reduce and defer loading of third party code] to prioritize your page's content.

Layout shift culprits

Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts], such as elements being added, removed, or their fonts changing as the page loads.

Reduce unused JavaScript

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript].

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to minimize main-thread work]

Reduce the impact of third-party code

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. [Learn how to minimize third-party impact].

`[role]`s are not contained by their required parent element

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. [Learn more about ARIA roles and required parent element].

Browser errors were logged to the console

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit]

Serve images in next-gen formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats].

Uses deprecated APIs

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs].

Background and foreground colors do not have a sufficient contrast ratio.

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast].

Links are not crawlable

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable]

Elements with visible text labels do not have matching accessible names.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names].

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images].

Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time].

Heading elements are not in a sequentially-descending order

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order].

Largest Contentful Paint element

This is the largest contentful element painted within the viewport. [Learn more about the Largest Contentful Paint element]

Preload Largest Contentful Paint image

If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. [Learn more about preloading LCP elements].

Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. [Learn how to defer offscreen images].

LCP request discovery

Optimize LCP by making the LCP image [discoverable] from the HTML immediately, and [avoiding lazy-loading]

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