User Experience Performance Single Region Diagnostic Results

Webpage: https://us.ash.com

Device: Desktop Computer

Region: Germany (Frankfurt)

Single Region Score

72
Page Performance Needs Improvement
A total of 17 improvements can achieve a higher score
LCP request discovery

Optimize LCP by making the LCP image [discoverable] from the HTML immediately, and [avoiding lazy-loading]

Largest Contentful Paint element

This is the largest contentful element painted within the viewport. [Learn more about the Largest Contentful Paint element]

Heading elements are not in a sequentially-descending order

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order].

Layout shift culprits

Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts], such as elements being added, removed, or their fonts changing as the page loads.

Links are not crawlable

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable]

Preload Largest Contentful Paint image

If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. [Learn more about preloading LCP elements].

Uses deprecated APIs

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs].

Browser errors were logged to the console

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit]

Image elements do not have `[alt]` attributes

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute].

Third parties

Third party code can significantly impact load performance. [Reduce and defer loading of third party code] to prioritize your page's content.

Serve images in next-gen formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats].

`[role]`s are not contained by their required parent element

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. [Learn more about ARIA roles and required parent element].

Elements with visible text labels do not have matching accessible names.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names].

Reduce unused JavaScript

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript].

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images].

Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to minimize main-thread work]

Background and foreground colors do not have a sufficient contrast ratio.

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast].

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