User Experience Performance Single Region Diagnostic Results

Webpage: http://www.willbes.com

Device: Desktop Computer

Region: United States East (Virginia)

Single Region Score

43
Poor Page Performance
A total of 20 improvements can achieve a better score
Links do not have descriptive text

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible].

Links do not have a discernible name

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible].

Serve images in next-gen formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats].

Does not use HTTPS

All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding [mixed content], where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. [Learn more about HTTPS].

Reduce unused CSS

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS].

Reduce initial server response time

Keep the server response time for the main document short because all other requests depend on it. [Learn more about the Time to First Byte metric].

Avoid large layout shifts

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing]. [Learn how to improve CLS]

Does not redirect HTTP traffic to HTTPS

Make sure that you redirect all HTTP traffic to HTTPS in order to enable secure web features for all your users. [Learn more].

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. [Learn more about the viewport meta tag].

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images].

Avoid multiple page redirects

Redirects introduce additional delays before the page can be loaded. [Learn how to avoid page redirects].

Image elements do not have `[alt]` attributes

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute].

Largest Contentful Paint element

This is the largest contentful element painted within the viewport. [Learn more about the Largest Contentful Paint element]

Heading elements are not in a sequentially-descending order

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order].

Enable text compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. [Learn more about text compression].

Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. [Learn how to defer offscreen images].

robots.txt is not valid

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. [Learn more about robots.txt].

Eliminate render-blocking resources

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. [Learn how to eliminate render-blocking resources].

Document does not have a meta description

Meta descriptions may be included in search results to concisely summarize page content. [Learn more about the meta description].

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