User Experience Performance Single Region Diagnostic Results

Webpage: https://www.ashland.com

Device: Desktop Computer

Region: Ireland (Dublin)

Single Region Score

59
Page Performance Needs Improvement
A total of 28 improvements can achieve a higher score
Issues were logged in the `Issues` panel in Chrome Devtools

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Efficiently encode images

Optimized images load faster and consume less cellular data. [Learn how to efficiently encode images].

Reduce unused JavaScript

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript].

Eliminate render-blocking resources

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. [Learn how to eliminate render-blocking resources].

Touch targets do not have sufficient size or spacing.

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets].

Reduce initial server response time

Keep the server response time for the main document short because all other requests depend on it. [Learn more about the Time to First Byte metric].

Serve images in next-gen formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats].

Input buttons do not have discernible text.

Adding discernable and accessible text to input buttons may help screen reader users understand the purpose of the input button. [Learn more about input buttons].

Speed Index

Speed Index shows how quickly the contents of a page are visibly populated. [Learn more about the Speed Index metric].

Uses third-party cookies

Chrome is moving towards a new experience that allows users to choose to browse without third-party cookies. [Learn more about third-party cookies].

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images].

Largest Contentful Paint element

This is the largest contentful element painted within the viewport. [Learn more about the Largest Contentful Paint element]

Background and foreground colors do not have a sufficient contrast ratio.

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast].

Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. [Learn how to defer offscreen images].

Reduce unused CSS

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS].

Some third-party resources can be lazy loaded with a facade

Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. [Learn how to defer third-parties with a facade].

Document request latency

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Links are not crawlable

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable]

Third parties

Third party code can significantly impact load performance. [Reduce and defer loading of third party code] to prioritize your page's content.

Links do not have a discernible name

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible].

Avoid an excessive DOM size

A large DOM will increase memory usage, cause longer [style calculations], and produce costly [layout reflows]. [Learn how to avoid an excessive DOM size].

Form elements do not have associated labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. [Learn more about form element labels].

Enable text compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. [Learn more about text compression].

Avoid large layout shifts

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing]. [Learn how to improve CLS]

`<html>` element does not have a `[lang]` attribute

If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. [Learn more about the `lang` attribute].

Image elements do not have `[alt]` attributes

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute].

Layout shift culprits

Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts], such as elements being added, removed, or their fonts changing as the page loads.

Minify JavaScript

Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript].

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