User Experience Performance Single Region Diagnostic Results

Webpage: http://www.swfbtn.com

Device: Desktop Computer

Region: United States East (Virginia)

Single Region Score

55
Page Performance Needs Improvement
A total of 27 improvements can achieve a higher score
Serve images in next-gen formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats].

Reduce unused CSS

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS].

Touch targets do not have sufficient size or spacing.

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets].

Eliminate render-blocking resources

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. [Learn how to eliminate render-blocking resources].

Reduce unused JavaScript

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript].

Does not use HTTPS

All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding [mixed content], where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. [Learn more about HTTPS].

Image elements do not have `[alt]` attributes

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute].

Minify JavaScript

Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript].

Render blocking requests

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining] can move these network requests out of the critical path.

Document request latency

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Does not redirect HTTP traffic to HTTPS

Make sure that you redirect all HTTP traffic to HTTPS in order to enable secure web features for all your users. [Learn more].

Enable text compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. [Learn more about text compression].

Heading elements are not in a sequentially-descending order

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order].

Third parties

Third party code can significantly impact load performance. [Reduce and defer loading of third party code] to prioritize your page's content.

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images].

Efficiently encode images

Optimized images load faster and consume less cellular data. [Learn how to efficiently encode images].

Form elements do not have associated labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. [Learn more about form element labels].

Minify CSS

Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS].

Layout shift culprits

Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts], such as elements being added, removed, or their fonts changing as the page loads.

Avoid multiple page redirects

Redirects introduce additional delays before the page can be loaded. [Learn how to avoid page redirects].

Largest Contentful Paint element

This is the largest contentful element painted within the viewport. [Learn more about the Largest Contentful Paint element]

Links do not have a discernible name

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible].

Improve image delivery

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size]

Background and foreground colors do not have a sufficient contrast ratio.

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast].

LCP request discovery

Optimize LCP by making the LCP image [discoverable] from the HTML immediately, and [avoiding lazy-loading]

Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. [Learn how to defer offscreen images].

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. [Learn more about the viewport meta tag].

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